DUBLIN (Thursday, May 2, 2024) – Tourism Ireland and Irish INDY NXT™ by Firestone driver James Roe, who hails from Naas, Co. Kildare, have teamed up to engage racing enthusiasts, a group that is demonstrating a greater interest in international travel. 

The collaboration includes social media videos, which will run on Facebook and Instagram, as part of Tourism Ireland’s iconic ‘Fill your heart with Ireland’ campaign.  This content features Dublin and Kildare and highlights some of Roe’s favourite things in Ireland including adventure activities, the superb food and drink offerings, and the country’s rich heritage. 

“It’s an honor to partner with Tourism Ireland to promote my home – the island of Ireland – on the world stage. Through every step of my motorsport journey, I’ve been incredibly proud to display the tricolour on my race kit and car livery, so to have the opportunity to highlight what Ireland has to offer in an even deeper way in collaboration with Tourism Ireland is a true privilege,” said Roe.

In addition to amplifying the content across his social channels, Roe will prominently display Ireland.com branding on his racing helmet throughout the 2024 racing season. 

For more on James Roe’s favourite island of Ireland experiences, visit Ireland.com/JamesRoe and @discoverireland on YouTube.